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The Hypnotic Formula Revealed Webcast --->
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On this webcast we are going to cover the Hypnotic Marketing Formula. We are also going to show you how you can inject your writing with Hypnotic principles and tactics to dramatically increase its effectiveness. And we are not just going to talk about it, we are going to show you all of these Hypnotic techniques in action with real life case studies - websites, emails, sales letters, the works. Follow along and be sure to fill in the blanks. You will want this page printed off BEFORE the webcast begins. You will also want to have this page opened up during the webcast. So you can easily go to each case study link we give below when we cover that part during the webcast.
Hypnotic Marketing is a 3-step integrated strategy that combines the off-line world with the on-line one to create massive sales. The 3 critical parts of Hypnotic Marketing are: 1. Hypnotic Marketing. 2. Hypnotic Publicity. 3. Hypnotic Emails.
Send news to the media that ties back to a website. You can invent news or tie your website/business to current news/events. Great ways to get coverage are tip sheets. Two examples are:
Call Them
Use free publicity and marketing to get people to visit your website. Once they are there give them information that leads to sales. Use hypnotic writing on the site to increase the number of sales. Example #3 = www.stupid.com/stat/MPEN.html
Food Sex Money Any subsets of those will also sell. Food can also be dieting. Sex can be guitar playing as it is considered sexy. Money can be saving, investing, making, or spending. Give a real deadline with a reward for action. Be sure their objections are covered. (no time, no money, no interest, no proof, no guarantee.) Pile on the bonuses.
Focus on stories, getting people to imagine owning what you want to sell. Example #4 =
This email sold
$25,000 in 1 day.
Sell high ticket items have backend items, and consider outrageous ideas, such as http://www.mrfire.com/0047.html make it seem personal "About our call the other day..." make it newsworthy "Announcing - A New Way to..." make it benefit oriented "How to lose weight..." make it curious "I was nearly in tears."
++++ GIVE THEM A 90 SECOND BREAK +++++++
Hypnotic Writing is a type of "waking trance." Everyone is in a trance; you want to bring them to a buying trance. Do that by focusing on where people are and on what people want. See an explanation of buying trances at http://www.mrfire.com/0097.html The 7 Traits of Hypnotic Writing are: Examples of hypnotic writing are at:
I talk to myself what I'm trying to write to hear myself give a conversational approach. If that doesn't work, I call someone and express what I'm trying to write. 2. headline design -- Fancy type won't get you more readers. 3. promise/curiosity 4. letterhead/logo - builds trust 5. opening paragraph -- Make it captivating. 6. offer -- What are you selling? 7. advantages -- Why buy? 8. positive language -- Be enthusiastic. 9. Emphasis on important passages -- sub-heads 10. egometer -- Focus on your READER. 11. readability -- Short sentences and simple words. 12. structure -- Your letter should look inviting.
++++ GIVE THEM A 90 SECOND BREAK +++++++
NITRO CASE STUDY We will show you one of our own campaigns that's loaded with Hypnotic techniques (and resulted in $40,145 in sales). Go to this page and follow along
interview people who are experts Search for books in the public domain (explain what the public domain is) Can search at: Project Gutenberg http://promo.net/pg/ and http://creativecommons.org/ Use ebooks already available, such as Spiritual Marketing. Or products you already have. Do a free tele-seminar . Offer consulting or critiques (phone or email) Offer tangible products, make sure the commissions/income you earn is more than the cost of delivering these bonuses. Only a few people will claim them.
This is almost too good to be true...Would you like:
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